On the last day of his stay inside Post Oak Mall, Bubba raised some $60,000. His death after a two-month battle with liver cancer came on the morning of a benefit held to raise money to help his family with mounting hospital bills. Bubba was self-employed and had no medical insurance. All of the items auctioned at the benefit – including a disco ball and a rather precocious calf – had been donated by businesses and other members of the community that Bubba loved and cared for so much.

​

"He lifted people up in the community," says Rose Selman. "If there was a cause or a function that needed publicity, he was the guy to go to." The nonprofit organization formed in Bubba Moore's name hosts an annual Friends of Bubba Golf Tournament to raise funds and to carry on Bubba's legacy of helping those in need. Benefitting organizations include Twin City Mission, Health For All, Still Creek Ranch, Hospice Brazos Valley, Scotty's House and other local charitable organizations. Members of Bubba Moore Foundation want donors to know that every cent of the money raised by the foundation is distributed to organizations, individuals and families meeting certain criteria. To date, Bubba Moore Foundation has given $1,000,000 to those in need.

​

Besides playing in or being a sponsor of the annual golf tournament, another way that people can support the Bubba Moore Foundation is by going to Brazos Valley Bingo on Monday nights. Bubba Moore Foundation is one of five local charities who benefit from proceeds taken in at the local bingo establishment.